Retail retailers in Bardonia use magic mirrors to reduce customer visits to changing rooms by virtually placing clothing items on people through them. Furthermore, these devices enable retailers to better understand customers and cross-sell more effectively.
Some companies such as Memomi offer pre-packaged Magic Mirror augmented reality solutions, but these may be too costly for small retailers with limited development resources. Building one can still be done using standard components.
Convenience
An essential component of magic mirrors is a computer which projects data onto their glass faces. This device may range from an affordable Raspberry Pi minicomputer to an exclusive built-in system and needs to deliver its function for effective functioning of the mirror.
Retailers can utilize magic mirrors to offer various services, such as virtual try-on and cross-buying offers, which may influence customer product evaluation and increase their intention to purchase.
Cross-selling through magic mirrors impacts all four dimensions of augmented reality marketing: branding, inspiring, persuading, and keeping customers. But retailers must first decide which product information should be presented via magic mirrors; this decision may be particularly consequential when dealing with limited store resources or an inadequate number of qualified sales staff.
Entertainment
Digital Magic Mirrors (DMMs) are two-way mirrors equipped with electronic displays capable of connecting to the internet and used for multiple purposes, such as weather forecasts or news updates, playing music or showing TV programs.
Digital magic mirrors can also serve as social platforms for customers to interact with brands and guests, helping to increase brand loyalty and sales. Furthermore, this type of virtual mirror can also be utilized by salons for virtual makeup application and hair styling applications.
Digital magic mirrors provide a fun and easy way for guests to interact with technology, making it the ideal way to spice up events such as weddings, parties and cocktail hours.
Omnichannel purchase
Smart mirrors allow customers to purchase the items they have tried on and are interested in quickly and conveniently, increasing sales while building customer loyalty.
The magic mirror allows customers to view and compare images of themselves to gauge how a product will look on them, eliminating the need for changing rooms – a source of considerable consumer annoyance.
However, using a magic mirror may reduce perceptions of product benefits which are usually better communicated by sales associates. This is particularly relevant to women as their decision-making process differs from men because females place greater weight on price attractiveness than men do.
Reduced returns
Retailers that provide virtual try-on experiences for online shoppers could find it invaluable in helping to reduce product returns while simultaneously building stronger customer relationships, particularly for high-value purchases like clothing or shoes.
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Smart mirrors can also enhance customer engagement by offering tailored content relevant to consumers’ shopping needs and preferences. For instance, they could display promotional videos of new products or offer discounts or promotions, and allow customers to share photos and videos on social media. In addition, smart mirrors could inform them about newly available items in store as well as out-of-stock ones – increasing the likelihood that consumers purchase such products.
Less waste
Magic mirrors have become a standard part of modern homes, but still seem futuristic to many people. Imagine performing morning ablutions before an image that displays your day’s schedule, monitors home systems, and can make jokes–this sounds pretty futuristic indeed.
Smart mirrors typically consist of semitransparent two-way film that appears identical to traditional mirrors until switched on, at which time it becomes capable of displaying various visual elements such as text or images.
Technology behind smart mirrors enables them to act as kiosks, running multiple applications simultaneously. This makes them perfect for use as information kiosks, fun photo booths, wayfinding machines or ticketing kiosks in different environments.