Digital Display Coolers Bring Digital Billboards to the Mall in New York
In-store billboards are becoming an increasingly popular way to entice consumers in New York , and one company is testing technology that embeds cameras and digital screens in the doors of digital display coolers. These displays are capable of displaying information such as product pricing and menus, and can even serve advertising based on an individual's age, gender, and location. As a result, these coolers will have a much more personalized customer experience than traditional billboards.
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